Weekly10 is helping this children’s skincare start-up overcome a range of challenges linked to rapid growth

With a dispersed workforce and a fast-moving business environment, frequent feedback and continuous performance management are key.


Starting life in late 2017, Toddle has been on a meteoric rise ever since as a leading UK manufacturer of natural skincare products for children. Supplying their ever-growing range of vegan products to the likes of Boots, JoJo Maman Bébé and JLP, Toddle are a rapidly growing UK start-up facing a common mix of challenges for growing companies.

With operational bases across North Wales and the West Country, Toddle employs a multi-skilled team benefiting from flexible and remote work opportunities to keep the business agile and quick to act, ideal for a growing independent company playing the role of ‘disruptor’ in an industry full of big name hitters (Unilever, P&G and Johnson & Johnson for example).

Like many new and growing businesses, the early days of Toddle didn’t feature a recognised employee engagement strategy and performance management was the common DIY approach of meetings and Microsoft Office. As they grew however, both employee engagement and performance management became greater focuses for the company. As did a need to keep on top of great workplace communication throughout the business.

We sat down with founder and Managing Director, Hannah Saunders to find out more about why Weekly10 was one of the first pieces of software she introduced to the company’s toolkit and how it helps boost employee engagement and allows her dispersed team to keep on task 24/7.

Implementing Weekly10 was incredibly easy. A lot of it is automated, with anything that isn’t being a real quick and
simple job to setup. I’m not that tech-savvy at all, so if I’m saying it’s easy, it really is!

What was the need for Weekly10?

“As we began to grow in early 2018, I found some of my key challenges centred around people; retaining my best employees and great workplace communication across sites and working patterns” says Hannah.

“I felt that in order to keep hold of the best ‘Team Toddle’ talent I had to ensure that employee engagement became a KPI for the business. Knowing the importance of engagement in not just unlocking the full potential of staff, but also enticing them to build a career within a company, it had to become a focus and fast!”

“Having been in the RAF for a number of years where engagement wasn’t overly high on the agenda (understandably so), with two appraisal periods across a year and not much else in between, meaning you often just had to assume you were doing your job effectively. Coming from that experience and knowing it wasn’t right, I knew I needed to look at a new way to deal with employee engagement and unlock great workplace communication for all the team.”

“Adding the challenge of having remote workers across multiple locations, meaning face to face time was and would continue to be limited, I also knew I needed a focus on continuous feedback and effective but efficient communication. Performance management was also key, after all, monitoring tasks is huge for a start-up from the point of knowing what’s going on in an environment where events move at a hundred miles an hour!”

“After a fair amount of research and testing, Weekly10 offered the best mix of what I needed, with the simplicity a non-tech savvy person like myself longs for.”

How did you find the process of implementing Weekly10 within Toddle?

“Implementing Weekly10 was incredibly easy. A lot of it is automated, with anything that isn’t being a real quick and simple job to setup. I’m not that tech-savvy at all, so if I’m saying it’s easy, it really is!”

How has Weekly10 benefitted Toddle?

“Weekly10 helps Toddle achieve its objectives through allowing all of my staff to know exactly where we are and where we are trying to get to, without me seeing them every day, every week, every month. The team all know what our KPIs are, what sales we need to be hitting and what conversion rates we need to achieve via the Weekly10 interface and are reminded of this every time they complete their updates.”

“This then gives them the ability to use their initiative a lot more frequently as they know where we are strategically going, thus improving self-ownership of day to day tasks, by proxy increasing their emotional tie to the projects they are working on.”

“Adding in the fact that staff are able to give and receive regular feedback with their managers, recognise discretionary effort and have successes or issues raised straight up to me, Weekly10 allows us to really impact key employee engagement markers across the business and drive great workplace communication".

We’ve helped Toddle stay connected as they undergo huge growth and a shift to remote working. Keen to see how we can help you?

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