Employee surveys vs employee check-ins: Which is more effective?
Updated 14th April 2022
For those who can build and leverage employee engagement, it can make all the difference in the world. It's to the extent that highly engaged businesses can see more than twice the productivity of organisations with low engagement.
When it comes to assessing employee engagement well, you need the right tools for the job. Yet, annual engagement surveys are still widely used in many workplaces, despite significant shortcomings and evidence showing they simply are not that effective.
There has to be a better way, right?
The waning prevalence of annual employee engagement surveys
In recent years, the interlinked concepts of employee engagement and employee experience have garnered a lot of attention from business leaders and HR directors. This is, broadly speaking, a good thing. It means that attention is being given to things like wellbeing and work/life balance. Toxic aspects of workplace culture, such as the expectation of presenteeism, are being critically examined.
However, it's also led to the proliferation of employee engagement surveys. Not to mention the rise of various tech companies that provide them. But we've known for some time that these traditionally annual surveys are on the way out.
In 2018, Gartner analysed decline in the use of annual employee surveys by employers from their peak in 2015 (89%). They predicted that 59% of organisations would be using sources of engagement data other than surveys by 2019, rising from their 2015 level of 30%.
We're well past that point now. And judging by the popularity of the Weekly10 employee check-in, Gartner's predictions seem to be holding at least somewhat true.
The pandemic exposed the need for greater employee wellbeing support. It exposed the need for new tools to ensure engagement by giving staff the means to work productively. As a result, more businesses are looking at methods of gathering engagement data, like employee check-ins, that allow feedback to occur in a timelier manner. So, let's look at the breakdown of employee surveys vs employee check-ins to see which one reigns supreme.
Employee surveys vs employee check-ins
So, how does the traditional annual survey stack up against a regular employee check-in, we hear you ask? Spoiler alert: It doesn't do well.
Annual employee surveys aren't totally useless, in that they're better than having no engagement tracking policy at all. But that's not a high by to clear, by any stretch. The problem with annual engagement surveys is that they tend to be:
A snapshot in time
The biggest issue with annual engagement surveys vs employee check-ins is right there in the name. Much like with annual performance reviews, the fact that they only happen once a year means they're giving you an incredibly limited view. You might learn about your organisation's engagement in that moment, which is great. But without other reference points to compare it with, you'll struggle to establish trends and actionable insights.
A lot of busywork goes into setting up employee survey vs employee check-ins. First, HR has to establish what questions to ask. Then they have to produce the survey, and get it into the hands of employees. Everyone completes their surveys over a period of time. Then they're sent back to HR, who must analyse the results. The turnaround on this sort of thing can take weeks, or even months.
Limited by sample size
HR might well try to survey everyone in the business, but that doesn't mean they'll succeed. It's not unusual for employees to be short on patience for these surveys. And if they never seem to result in change, that outcome becomes way more likely. In bigger organisations employing thousands of people, it's not even feasible to try and survey everyone. So, that means HR must decide how to select "representative" samples.
The problem with a lot of employee surveys is their potential for accidental bias. These surveys often ask leading questions that can pre-suppose a certain result. And, while that can seem harmless enough on an individual basis, it can subtly bias employees into giving a certain kind of answer. For examples, "do you have any problems with your manager?" pre-supposes a negative response, whereas "describe your relationship with your manager" phrases it more neutrally.
Ineffective for the majority of organisations
Four fifths of businesses don't actually find annual surveys to be beneficial at all. And that's despite all the time and resources that go into prepping and running them every year. That's why it's essential to find a better, more continuous employee feedback method.
Whereas employee check-ins are:
Lightweight and time-efficient
One of the most common concerns we hear about adopting weekly employee check-ins is that they'll just be another time-sink. But that couldn't be further from the truth. Whether you're reviewing an update, or just submitting one, it takes just a few minutes, and the results are instantly visible.
A real-time view of employee engagement
By having employees check in every week or month or so, you'll get a more consistent view of engagement over time. This is the first step to being better able to pinpoint trends and changes, which enables you to affect them.
Capable of covering your whole organisation
With our weekly check-ins, staff are responsible for submitting their own updates. Then there are managers, who only have to review updates from their team. Breaking down the distribution of responsibilities means HR don't get stuck with the whole burden. This makes collecting feedback from everyone much more feasible. Then there's the fact that it's much easier to get someone to fill out a small weekly check-in than it is a huge stack of survey forms.
Customisable and AI-driven
Surveys provide general sets of questions to large numbers of people. On the other hand, employee check-ins allow managers to customise questions at the individual level for no extra cost. Our platform also uses machine learning to suggest proven questions based off of results from similar businesses. Then the algorithm creates bespoke reports full of actionable insights that previously overworked HR personnel might miss.
Why continuous employee feedback is essential
If you want employees to stay engaged over the long-term, then you absolutely need an ongoing feedback process. If you're not exchanging feedback with staff on a regular basis, then the problems they experience are much more likely to get swept under the rug and go unaddressed.
Creating a check-in culture based on exchanging regular feedback allows you to establish an ongoing dialogue that encourages employees to be open about workplace issues. It also helps you to follow up and see if your solutions have had the effect you intended, or whether you'll need to go back to the drawing board.
But employee check-ins are also key for helping your staff members to work effectively and keep improving. A major factor in employee disengagement is when staff have a poor understanding of their responsibilities and their employer's expectations.
Having a regular employee check-in lets you stay up to date on objective progress and make sure your employees are moving in the right direction without having to worry about being a micromanager. Feedback-based workplace culture can improve employee performance, boost workplace morale, encourage passion in the workplace, and even reduce employee turnover.